Personal Data in the Era of Big Data Gabriella Nolan For years, voice assistants relied on pre-recorded audio clips to sound human. Today, that limitation is gone. Advances in voice synthesis mean that a voice, including that of a celebrity, can be artificially produced with impressive accuracy. In fact, Scarlett Johansson recently criticised OpenAI for allegedly using her voice without consent to develop its “Sky” assistant. But the bigger questions this raises is: If techno
