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Privacy Notice

Who is this Privacy Notice addressed to?

​Lex Dinamica’s services are aimed at and intended for businesses. This Privacy Notice applies to legal entities whose data has been collected via appropriate legal grounds. It also applies to data collected from individuals who use our website and applicants who submit their materials for an open position with Lex Dinamica.

What personal data do we collect?

Personal data refers to any information that can be used to identify an individual. Any individual that does not wish to provide Lex Dinamica with their personal data is free to do so. However, this may lead to: the individual not being able to use or access our products and services; altered quality of the service provided; and/or Lex Dinamica’s ability to respond to their queries.

The ways in which we collect personal data include, but are not limited to, data that you directly give us, data that is automatically collected by us, and/ data that we collect from other sources, e.g. third-party software providers.

Personal data given directly to us on how you use our products and services includes: the types of content you view or engage with, and the frequency and duration of your activities. This also includes any data provided to us via e-mail or webform. If you apply for a job at Lex Dinamica, we will collect and process the personal information you provide to us, such as your personal details and other information contained in the materials you submit as part of your application.
Personal data that we collect automatically includes information provided by your visit to our website or any other Lex Dinamica platform. The information we may automatically collect includes: your IP address, log-in information, location information, browser type and version, browser plug-in types and versions, operating system and platform, information about your visit, length of visits to certain pages, page interactions, data on the URL clickstream to, through and from our Website, user behaviour such as length of website use, and unique device identifiers, your advertising ID, products you viewed or searched for, "cookies" and "web beacons".

Personal data may be collected from other sources if you use any third-party platforms where Lex Dinamica operates its accounts, such as social media. Personal data may also be obtained through third-party sources that share your personal data through appropriate and relevant legal grounds of data processing, such as entities that provide advertisements, payments and delivery services, and analytics.

We are not intentioned to collect ‘special categories of personal data’, such as religion, race, ethnicity, health or sexuality. Any data pertaining to these categories that is erroneously provided to us will be deleted accordingly, as and when it is discovered. 

What do we use your data for?

We collect the information you provide to offer you the best online experience of Lex Dinamica’s services and products. Therefore, we only want to collect, process and share data when we absolutely need to, and for specific and limited purposes.

We collect, process and share your data based on the following requirements:

  • To improve the ways in which we communicate and engage with you

  • To offer and improve our online services and user experience

  • To evaluate customers’ interests and requirements through consumer analytics, so to improve services, products, and online or offline propositions

  • To validate the identity of customers contacting us via any online or offline means

  • To support internal training and quality assurances practices

Legal grounds for processing your personal information

The way in which we will collect, process and share your personal data will include, but is not limited to, the following legal grounds:

Where you have provided us with your consent, e.g. for direct marketing activities, or through using technology such as cookies;
Where the processing is required for contractual reasons, e.g. for the contractual sale of a product and services associated with it;
Where there is a need to comply with a legal obligation, e.g. to disclose your personal data to our representatives acting in a legal dispute; and/or
Where there is legitimate interest to process your data, e.g. for fraud prevention, to provide our services and products to you; ensure a level of security is maintained to protect your registered account and safeguard your data; analytics on consumers’ behaviours on our platforms; refine and personalize the content we provide you with; determine the effectiveness of our campaigns and advertisements.
We will obtain your consent when we are required to.

Who will your data be shared with?

We will share your personal data internally, and with selected third parties, under the following circumstances:

  • For internal administrative, operational, legal and financial Lex Dinamica business practices

  • For third-party service providers, such as shipping and distribution partners, and advertising agencies

  • For reasons related to legal disclosure, such as in order to comply with legal obligations; validate or enforce our Terms and Conditions, and any other applicable policies; to detect, deter and protect against fraud or any mal-practice

With relation to the transfer of personal data, we will share this information in accordance with this Privacy Notice. Lex Dinamica will only process and share personal data collected within the UK and the European Economic Area (EEA) to foreign countries under the following circumstances:

  • In order to comply with a legal requirement;

  • In order to follow your requirements

  • In order to work with approved and required third parties, in accordance with appropriate legal grounds for sharing and processing your personal data.

Should we need to transfer personal data outside of the UK or the EEA, we will ensure that the same level of protection used within the UK and EEA be followed, and one of the following security measures be used:

Transfer outside of the UK and to a non-EEA Country whose privacy legislation ensures an adequate level of protection of personal data to the UK or the EEA one;
Put in place a contract with the foreign third party that means they must protect personal data to the same standards as the UK and the EEA; or
Transfer personal data to organisations that are part of specific agreements on cross-border data transfers with the European Union.

How do we protect your personal data?

Through the hosting of our services, we adopt necessary security measures and safeguards to ensure that your personal data is securely stored. Wherever possible, information not necessary for business, operation and legal requirements is rendered anonymous or pseudonymised. Financial information is processed for temporary transactions and is not stored. Access to any personal data is limited via specified and secure access controls, and is shared to third parties via secure and compliant processes and only when required, as stated in this Privacy Notice.

How long will we keep your personal data for?

We will only keep your data for as long as it is required for the purpose it is being processed for. We aim to use as little data as possible, and therefore keep only what is necessary. In line with the grounds of processing, we will take appropriate and timely measures to delete your data.

We will keep your data for a maximum of three years, however long it is needed for, and/or however long we are legally required to hold on to it. We may take measures for it to be deleted before three years have lapsed. Alternatively, once there stops being a legal or business need for your data, we may wish to delete or anonymise your personal data completely.

What are your rights?

In accordance to applicable law, you may have the rights stated below, in certain circumstances, in relation to the personal data that we store on you:

  • The right to be informed: 


You have the right to be provided with clear and concise information about what is done with your personal data. Our Privacy and Cookie Notice provides you with this. 

  • The right to access:

You have the right to obtain a copy of your personal data and any supplementary information relating to this. 

  • The right to rectification: 

Where your personal data is inaccurate, you have the right to have your data rectified. 

  • The right to data portability:

You have the right to obtain and reuse your personal data for other purposes across a range of services. 

  • The right to be forgotten:

Your personal data can be deleted or erased from use by Lex Dinamica. 

  • The right to restrict processing:

You can choose the way in which your personal data is used and processing by us can be restricted in certain circumstances. 

  • The right to object:

You have the right to object to the processing of your personal data, including processing based on direct marketing. 

  • The right to lodge a complaint with a Supervisory Authority:

You have the right to make a complaint with your relevant Supervisory Authority where you feel your rights are not being adequately protected. 

  • The right to withdraw consent:

You have the right to withdraw consent at any time and under any circumstance. 

  • The right to not be part of an automated decision:

You have the right to not be subject to a decision based solely on automated processing, i.e. a decision without human intervention. 

We invite you to take the time to read through the General Data Protection Regulation (GDPR) of the EU and/or the Data Protection Act (DPA) of the UK, to better understand your rights and how your personal data may be used.

You can exercise your rights by sending an email and submitting a request to legal @

How to contact Lex Dinamica

If you have any questions regarding this notice, please write to us via email at legal @

How do we keep this information up to date?

We will keep this privacy notice up to date to reflect changes in our products and services. This notice was last updated on 18th October 2021. Should this notice change in any fundamental way, a notice will be displayed for 30 days. By continuing to use our website and services, you confirm your acceptance of this Privacy Notice and the relevant changes.

Who is collecting your information?

We will keep this privacy notice up to date to reflect changes in our products and services. This notice was last updated on 18th October 2021. Should this notice change in any fundamental way, a notice will be displayed for 30 days. By continuing to use our website and services, you confirm your acceptance of this Privacy Notice and the relevant changes.

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